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April Dunford shares five key insights about product positioning, revealing how to make your product's unique value clear, teach buyers to spot competitors' false claims, and craft a compelling narrative that only your company can tell.
Jen Allen-Knuth reveals how sales and marketing teams can combat the "shiny object era" by understanding the true enemy of pipeline generation: buyer status quo, and provides two zero-dollar exercises to quantify lost opportunities and rebuild outbound messaging that creates curiosity.
Brianna Doe shares insights on B2B influencer marketing, emphasizing the importance of strategic creator partnerships, understanding audience needs, and measuring impact beyond vanity metrics to build effective, authentic marketing programs.
A practical guide to B2B messaging that reveals how most companies are missing the mark by prioritizing clarity and compelling language over true meaning, and offers strategies to close the "meaning gap" by focusing on a flagship message, balancing messaging layers, and understanding buyer context.